Restaurant Marketing for Owners and Managers
by Patti J. Shock, John T. Bowen, John M. Stefanie
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Publication Info: 240 pages (2003)
John Wiley & Sons; ISBN: 9780471226277; Dimensions (in inches): 6x9.25
Description: How do I market my restaurant to prospective customers?
Do loyalty programs really work?
How do I communicate with my local newspaper to get the biggest ''bang'' for my marketing buck?
By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Paperback.
Additional Information: Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to implement a marketing plan and budget.
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